Intrigue... Engage... Inspire to Act
The story has been told… now it must be sold.
What exactly is Creative Copywriting?
Do a Google search on Creative Copywriting and you’ll get lots of different answers. But for me it’s two things.
One — it’s an approach to copywriting that blends marketing and storytelling to create copy that entertains and sells. It’s an approach which leverages the strength of digital and the power of social. It’s an approach where the writing is true to your brand, sparkles with personality and calls a reader to action.
Two — it’s a specialty: entertainment industry marketing. That is, writing great copy to promote movies, TV series and video games. Theatrical, broadcast and home entertainment clients have very specific needs. The “story” has already been told. My job as a writer is to “retell” that story in short, creative bursts so that you (the reader/viewer) will go see, stream or buy it. I’ve got to intrigue you, and inspire you… without giving away the plot! It’s an art form. And I love it!
My Latest Project
I'm the go-to development writer for Picture Road Productions, a Lincoln Square / Disney / ABC Television Group company. As producers and network executives, Picture Road's principals have overseen a combined 1000+ hours of programming for the likes of HGTV, DIY Network, Food Network, Travel Channel, MTV, VH1, GSN, ESPN, Lifetime and G4.
And when they've got a bold new show idea and want a punchy one-sheet or compelling treatment to help sell it... they call me!
More from My Portfolio
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An Idiot Abroad -- U.S. broadcast on Travel Channel
Client: Beyond Media
Marketing copy for American broadcast of classic British travel documentary / road trip comedy series created by Ricky Gervais and Stephen Merchant and starring Karl Pilkington. Copy included:
- American network titles
- Episode log lines
- Short episode descriptions for online, TV Guide, etc.
- Long episode synopses for Electronic Press Kits
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Arcanorum Labs -- Social Media campaigns
Clients: Confidential
Designer: Arcanorum Labs
I worked with this Creative Studio and Online Branding & Marketing Agency on several social media campaigns. Also served as their top freelance writer for website projects. Work included:
- Writing social media posts for celebrity clients
- Social media strategy and writing for corporate clients
- Website copy for Web Design & Development Clients
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Monty Python’s Flying Circus -- Complete Series DVD release
Client: Sony Pictures
Designer: Maize Marketing
I wrote marketing copy for Sony’s DVD release of one of the most groundbreaking comedies of all time. The project spanned the Complete Series (Seasons 1-4) and a Box Set.
I wrote the back-of-box copy as a letter to fans from “That voice inside your head who talks when you read stuff.” And, yes, as part of my research I watched every single minute of the Monty Python series. And I got paid to do it. Some jobs rock!
But the best part of all is that the Pythons (who are rightfully protective of their brand) had to sign off on my work. So, yeah, John Cleese thinks I’m funny.
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Poltergeist: The Legacy -- Season 2 DVD release
Client: Sony Pictures
Designer: Canyon Design Group
I wrote DVD marketing materials for the special release of this spooky-good TV series from Sony & Showtime. Copy included:
- Series Synopsis
- Character Bios
- Episode Descriptions
- Taglines
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Domestic Disturbance -- DVD release
Client: Paramount Pictures
Designer: Creative Freedom
Marketing copy for DVD release of Paramount thriller starring John Travolta & Vince Vaughn. Copy included:
- Synopsis
- Taglines
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Sisters -- DVD release
Client: Sony Pictures
Designer: Feref
Marketing copy for DVD release of psychological thriller starring Stephen Rea and Chloë Sevigny. Copy included:
- Synopsis
- Taglines
